In 1954, by decree of the government, the First State Precision Jewel Factory (ТТК-1) was formally renamed “Petrodvorets Watch Factory” with the intention of producing high-quality pocket and wristwatches for men. This lead to a proliferation of discrete brands in the second half of the 1950s, all powered by Petrodvorets movements. These brands included Baltika, Leningrad, Mayak, Neva, Russia, Start, and Svet.

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The Neva brand (Нева, named after the river which flows through St. Petersburg) was short-lived and/or relatively unpopular, judging by the available models which have survived until today. All Neva watches relied on a shock-resistant caliber 2603 with 16 jewels. These movements were a step above the comparable Pobeda movements at the time, which lack any form of shock-resistance. 

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The Neva brand was retired around 1962, when the vast majority of Petrodvorets Watch Factory brands were consolidated under a single trademark: Raketa.