In 1945, at the end of World War II, the Second Watch Factory phased out Type-1 production and shifted to more advanced pocket-watch and wristwatch designs. The factory’s product portfolio widened to meet demand, and an array of brands were the result, including Salut, Molnija, Pobeda, Era, and Start.

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The Era brand was (Эра) was a short-lived line of ladies watches produced in the late 1950s and early 1960s. The brand was retired soon after its inception when all trademarks at the Second Moscow Watch Factory were consolidated under a single name: Slava.